Featured Work

Growth Energy: Digital design to fuel brand growth

Growth Energy represents manufacturers from the US bio-fuel industry. Based in Washington DC in a competitive lobbying environment, they aim to be the first contact point for journalists and senators seeking energy insights. To best serve their membership, they need a website engineered to deliver answers quickly and effectively, that elevates their brand and helps build stronger relationships with those key audiences.

MAKING THE COMPLEX SIMPLE

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We worked with Growth Energy to re-design and build a new website from the ground up. By making their complex data easier to interpret and more accessible to media and political audiences, it makes stronger connections with visitors and builds their brand. Bio-fuel sector insights are presented in bitesize chunks. Content changes dynamically to keep visitors coming back, while the design is value-led, tapping into feel-good narratives around the US farming community.

Varied data visualisation tools connect both professionals and non-experts to industry insights. Since the launch of our Growth Energy website, audience engagement has increased by 127%.

Our new API integration allows audiences to find government representatives sympathetic (and opposed) to the bio-fuel cause, bringing journalists, ethanol producers and bio-fuel retailers closer to power.

Working with Digitronix on our new website was a fantastic experience from start to finish.

Houston Ruck — Senior Creative Director, Growth Energy

“Over the course of nearly a year, their team led us through a thoughtful discovery process, user profile analysis, design, development, and launch — all while staying responsive, flexible, and focused on timelines. Their distributed team, with core members based six hours ahead of mine, is a real asset. We could send feedback at the end of our workday and often wake up to updates and next steps ready for internal review. We’re proud of the finished product and would recommend Digitronix without hesitation for any digital strategy or web development project.”