Penhaligon’s: The Legacy of Petra

Global fragrance brand, Penhaligon’s, asked Digitronix to create the launch campaign for new product, The Legacy of Petra.

The Legacy of Petra is part of Penhaligon’s Trade Routes collection, designed around luxury ingredients and exotic spices.

Putting storytelling at the heart of the campaign, our team devised a narrative featuring fictitious adventurer, William Penhaligon, as he searches for rare ingredients. The film immerses the audience in the product story.

Filmed in Penhal-O-Vision

The animation previewed at an exclusive launch event in Soho. We supported the product launch with a digital campaign across owned and paid media, which was enhanced by 3D product renders.

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