GMUND focuses on colour and texture, with a production process centred around sustainability and craftsmanship. GF Smith is a partner to the creative industries, giving graphic designers bright, bold, innovative ranges to work with. Joe, Head of Print Sales, and Molly, Graphic Designer, relished the opportunity to explore everything this new collaboration has to offer.
‘Sometimes you have to handle a product to really understand its potential,’ Joe says, ‘particularly when you’re thinking about the luxury side of print production. The colours are great, and these new metallic finishing options give our clients something really exciting to work with. It’s wonderful to be able to see and feel everything first-hand.’
Sometimes you have to handle a product to really understand its potential
Joe Collinge
Beyond the swatches and displays, the day was filled with inspiring design talks that offered insights into the thinking behind the rebrand — a refined identity that honours tradition while pushing forward with a bold, modern edge. Joe and Molly enjoyed connecting with fellow designers, printers and paper enthusiasts.
‘There are so many people out there with a genuine passion for printed communications,’ Molly says. ‘In a world where digital has become a bit overwhelming, people want something they can hold and return to.’
Joe agrees. ‘We’ve seen a fantastic resurgence in print. People trust it. They love it. It’s exciting to be in a space where we’re all celebrating the potential of beautiful materials paired with thoughtful design.’
The Fragrance Group: Luxury print design, from Yorkshire to New York
The Immortal Game – Notes from the Grandmasters
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