Effective communications connect individuals
At Digitronix we’re excited about finding new ways of connecting individual organisations with individual customers. We believe that one-to-one print using variable data is an excellent way for your company to develop personal relationships with your customers.
We can help you produce a variable data print run, from data cleanse/capture, through to the development of your message, creation of graphics specific to your product or service, print production and distribution. We will use the customer information you hold in your database to populate and customise each printed item, meaning that your customers receive a personal offer, rather than a non-targeted, impersonal promotion.
Our creative services team can help you develop a mailing that is truly unique, integrating text, images and even charts or graphs that change in each copy.
A personalised print run has a greater per unit cost compared to mass mailings, but response rates and return on investment are disproportionately higher. And because digital print enables you to produce smaller quantities, you can focus on promoting targeted messages to small customer segments, and building your relationship over time.
If you would like to hear more about marketing through print, please contact Digitronix.